Team

Experience meets fresh thinking

Between us we have long experience in sustainability, real estate, growth companies and building digital services. Together we want to solve the biggest practical obstacles to reuse and build solutions that genuinely work in our customers’ everyday lives.

Simo Skogberg

Simo Skogberg

Co-Founder & CEO

I understand the practical challenges our customers face in advancing the circular economy, and I help them find solutions that are both sustainable and profitable.

Simo has 15 years of experience in sustainability consulting for construction projects and properties, and in sales, business leadership and development at Sustera and Green Building Partners. He is an active voice in the industry and takes part in FiGBC stakeholder work, among others.

Lotta Kauppinen

Lotta Kauppinen

Co-Founder & CGO

Reusing building components is a complex whole, but I make it easy for the customer.

Lotta has 10 years of experience in corporate sustainability work. At EcoReal and Sustera she led the development, productisation and scaling of sustainability services — making them easy and understandable for customers.

Joonas Toivanen

Joonas Toivanen

Co-Founder & CTO

I build the technology that makes reuse easy and manageable.

Joonas has over 15 years of experience in technology and a long track record of working with start-ups. He is a founding partner and CTO of Easywhistle Oy and one of the founders of Wondrous.

Juho Mäkelä

Juho Mäkelä

Co-Founder

Reusing building components has to make financial sense for the customer, too.

Juho has 20 years of experience in corporate finance and financial management. His growth-company background includes S-Pankki, TuuliWatti and EcoReal, where he was a founding partner as well as CFO.

Janne Rytkönen

Janne Rytkönen

Co-Founder

Reusing building components will become the industry's new normal.

Janne has over 25 years of experience in leading organisations and serving on boards, in several executive roles in the real estate sector in particular. As a founding partner and CEO of EcoReal Oy, he helped grow the company to 14 million euros in revenue.